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Teaching activity

Adding Value by Building A Product that Lasts a Lifetime

Jim Riley

11th January 2018

How different this manufacturer is from a mass-market producer! Sven Cycles in Dorset designs and manufactures hand-crafted, premium-priced bicycles. This evocative video from Bloomberg meets the business owner and discovers what makes the product special.

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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