Teaching activity
Adding Value by Building A Product that Lasts a Lifetime

11th January 2018
How different this manufacturer is from a mass-market producer! Sven Cycles in Dorset designs and manufactures hand-crafted, premium-priced bicycles. This evocative video from Bloomberg meets the business owner and discovers what makes the product special.
You might also like
Niche and Mass Markets (Introduction)
Topic Videos

Meet Britain's Leading Niche Builder!
3rd October 2017

Behavioural Segmentation - Veggie Pret!
18th September 2017

Premium Pricing and the $3bn Sports Car
25th August 2017
Fancy a glass of gloop for lunch?
2nd May 2017
How would you turn around the fortunes of The Body Shop?
9th February 2017

The Factors that Explain Growth in Demand for Premium Pet Food
21st March 2016

Sunseeker Rides the Waves of Demand for Luxury
18th January 2016