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When a Niche Market Gets Tough - Whole Foods Market Under Pressure

Jim Riley

30th September 2015

What happens when you successfully target a niche market and help the market grow? New competition - that's what usually happens. New market entrants attempt to grab their share of a fast-growing and profitable niche, increasing the competitive rivalry for market share.

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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