Blog
When a Niche Market Gets Tough - Whole Foods Market Under Pressure
30th September 2015
What happens when you successfully target a niche market and help the market grow? New competition - that's what usually happens. New market entrants attempt to grab their share of a fast-growing and profitable niche, increasing the competitive rivalry for market share.
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Retailing
Study Notes
Battle of the Supermarkets
15th April 2015
Supermarkets to “demand” loyalty from their loyalty card holders!
17th January 2015
Marketing Mix: Place (Revision Presentation)
Teaching PowerPoints
Market Segmentation
Study Notes
Niche Markets and Mass Markets
Study Notes
Distribution Channels
Study Notes
Niche v Mass Market: UK Burger Wars
14th July 2015