In the News
Pret doubles the discount for using reusable cups
3rd January 2018
Working on the waste hierarchy principle that reducing trumps recycling, Pret has boosted their CSR credibility by doubling the discount given to customers who bring reusable cups into their stores. A 50p discount will now apply - a great example of a nudge designed to change customer behaviour. Will 2018 be the year when businesses across the board see the value from fast-forwarding plans to reduce the amount of plastic waste? The economic, environmental and human imperative is clear.
Pret a Manger doubles discount for bringing reusable coffee cups https://t.co/Ck37a8bryW
— The Guardian (@guardian) January 2, 2018
Nice to see Pret a Manger employing some real-world behavioural economics to change consumer behaviour: double discount for bringing reusable coffee cups https://t.co/KU2phyOzVK.
— Toby Rhodes FRSA (@toby_rhodes) January 2, 2018
Who will be the first brave coffee chain to do away with disposable cups?
Geoff Riley
Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.
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