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Harley Davidson: Segmentation, Targeting, Positioning and Ansoff

Jim Riley

22nd February 2016

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It's not often that a business leader does a media interview wearing a leather jacket. However, if you're the CEO of global biking brand Harley Davidson then that make sense.

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Business
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Ansoff matrix
New product development
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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.