Study notes

Marketing Planning (Overview)

  • Levels: AS, A Level
  • Exam boards: AQA, Edexcel, OCR, IB, Other, Pre-U

Macdonald (1995) suggests that several stages have to be completed in order to arrive at a strategic marketing plan. These are summarised in the diagram below:

Marketing Planning Process (Macdonald)

The extent to which each part of the above process needs to be carried out depends on the size and complexity of the business.

In a small or undiversified business, where senior management have a strong knowledge and detailed understanding of the overall business, it may not be necessary to formalise the marketing planning process.

By contrast, in a highly diversified business, top level management will not have knowledge and expertise that matches subordinate management. In this situation, it makes sense to put formal marketing planning procedures in place throughout the organisation.

From the diagram, the main components of a marketing plan can be summarised as:

Main Stages of Marketing Planning

Join the tutor2u community

With a tutor2u account you can access extra features to support your teaching & learning.

Subscribe to the daily digest

Curate your own content

Track your training schedule

Manage your resource library

Receive job alerts

Join the community

Already joined? Sign in now ›

More From the Digital Store

Comprehensive collection of topic worksheets and case studies covering the Year 2 teaching content for AQA A Level Business. Perfect for lessons, homework, revision & cover!

£75.00 (+VAT)

AQA Business (Year 2) Lesson Worksheets and Case Studies

Kinaesthetic motivation is a resource specifically designed to help enhance the teaching and learning of motivation in the classroom. It is a group activity which also helps develop students thinking...

£5.00 (+VAT)

Kinaesthetic Motivation

Superb series of worksheets specifically designed to help students practice the quantitative skills element of the Year 2 teaching content for AQA A Level Business.

£50.00 (+VAT)

AQA Business (Year 2) Calculation Practice Sheets

Recruitment

Advertise your vacancies with tutor2u

Much cheaper & more effective than TES or the Guardian. Reach the audience you really want to apply for your teaching vacancy by posting directly to our website and related social media audiences.

Find our more ›

Advertise your teaching jobs with tutor2u