Topics
Marketing strategy
How the business plans to achieve its marketing goals.
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Marketing Strategy: A&F Struggles To Reposition Itself With Ex-Teenagers
4th September 2016
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Market Cannibalism at McD's
24th January 2017
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The 48 Laws of Power
29th January 2017
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Marketing Strategy: An Introduction to Product Portfolios
Teaching PowerPoints
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Marketing planning: what is a mission statement
Study Notes
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The Strategic Audit
Study Notes
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Marketing Objectives (Revision Presentation)
Teaching PowerPoints
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Marketing Planning (Revision Presentation)
Teaching PowerPoints
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Marketing Planning (Overview)
Study Notes
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Marketing Budget
Study Notes
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Boston Matrix Revision Quiz
Quizzes & Activities
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Porter's Generic Strategies Revision Quiz
Quizzes & Activities
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Marketing "Keyword Chop" Activity
Quizzes & Activities
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1.3 Marketing Mix and Strategy -"Key Word Chop" Activity
Quizzes & Activities
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Digital Marketing (Overview)
Topic Videos
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Technology & Marketing Decision Making
Topic Videos
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Technology and Marketing Decision-Making
Study Notes
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Guerrilla marketing by Burger King
2nd February 2019
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Pets at Home shuts Barkers stores
24th January 2018
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Ansoff's Matrix (Revision Presentation)
Teaching PowerPoints
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Industry Analysis - How to succeed in Hollywood
20th May 2017
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Porter visits Liverpool FC at Anfield
11th February 2016
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The Importance of Relational Capitalism
27th January 2016
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Getting to grips with Marketing Strategy for the new specs
24th July 2015