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Marketing and brand image: Burberry looks to target a younger audience through ad campaigns with Marcus Rashford

Ollie Gardner

20th January 2021

Luxury UK fashion brand Burberry are looking to attract a younger, more diverse audience through an advertising partnership with Manchester United footballer Marcus Rashford.

This is a great example of how a business uses the marketing mix to make decisions. Burberry will be considering the new range of products they can offer to win over younger customers whilst also planning promotional campaigns to make its brand image appealing to a diverse range of consumers.

Ollie Gardner

Ollie is a new economics teacher at an academically selective school having previously worked in the healthcare technology industry.


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