Main menu For students For teachers Explore our subjects Student events & courses

Explore

More for students
Sign in

Teaching Business

In the News

Marketing and brand image: Burberry looks to target a younger audience through ad campaigns with Marcus Rashford

Ollie Gardner

20th January 2021

Share this content:

Luxury UK fashion brand Burberry are looking to attract a younger, more diverse audience through an advertising partnership with Manchester United footballer Marcus Rashford.

This is a great example of how a business uses the marketing mix to make decisions. Burberry will be considering the new range of products they can offer to win over younger customers whilst also planning promotional campaigns to make its brand image appealing to a diverse range of consumers.

Share this content:

Ollie Gardner

Ollie is a new economics teacher at an academically selective school having previously worked in the healthcare technology industry.

You might also like

Marketing Objectives and Planning (Unit 3.1.3) PowerPoint for AQA A-Level Business (2026)

Teaching PowerPoints

Purpose, Value, and Impact of a Digital Strategy (Unit 3.3.4) PowerPoint for AQA A-Level Business (2026)

Teaching PowerPoints

Promotional Mix - Advertising (Unit 3.1.3) PowerPoint for AQA A-Level Business (2026)

Teaching PowerPoints

Brand Building and Brand Loyalty (Unit 3.1.3) PowerPoint for AQA A-Level Business (2026)

Teaching PowerPoints

3.3.4 Using the Marketing Mix

Teaching PowerPoints

Marketing Promotion | When Misleading Promotions Go Badly Wrong

10th January 2023

Brand Loyalty | Consumers More Likely to Switch Brands to Find Better Value

30th October 2022

Place in the Marketing Mix - GymShark opens a flagship store

6th December 2021