In the News
Marketing and brand image: Burberry looks to target a younger audience through ad campaigns with Marcus Rashford
Ollie Gardner
20th January 2021
Luxury UK fashion brand Burberry are looking to attract a younger, more diverse audience through an advertising partnership with Manchester United footballer Marcus Rashford.
Burberry's European sales slump but Marcus Rashford ads widen appeal https://t.co/Eqq3Qh16kN
— Guardian Business (@BusinessDesk) January 20, 2021
This is a great example of how a business uses the marketing mix to make decisions. Burberry will be considering the new range of products they can offer to win over younger customers whilst also planning promotional campaigns to make its brand image appealing to a diverse range of consumers.
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