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Study notes

Ansoff Matrix

Ansoff's Matrix is a marketing planning model that helps a business determine its product and market growth strategy.

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Ansoff Matrix
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Product Life Cycle

The product life cycle is an important concept in marketing. It describes the stages a product goes through from when it was first thought of until it finally is removed...

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Product Life Cycle
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SWOT Analysis

SWOT analysis is a method for analysing a business, its resources and its environment. It focuses on the internal strengths and weaknesses of a business (compared with competitors) and the...

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SWOT Analysis
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Contingency Planning

The aim of contingency planning is to minimise the impact of a significant foreseeable event and to plan for how the business will resume normal operations after the event.

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Contingency Planning

Retrenchment is a term used to describe when a business decides to significantly cut or scale-back its activities.

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Retrenchment - Explained
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Decision Trees

00:13:46

A decision tree is a mathematical model used to help managers make decisions.

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Decision Trees
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Labour turnover

00:9:43

How frequently do employees leave a business? It's an important issue for many businesses and an insight can be provided by the labour turnover ratio.

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Labour turnover

We are pleased to have partnered with market research firm Mintel to provide this free report on the Global Chocolate Confectionery industry.

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Edexcel A Level Business: Mintel Chocolate Confectionery Overview Report

Greiner's Growth Model suggests that there are five crises that businesses may experience as they grow.

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Greiner's Growth Model

Charles Handy, a leading authority on organisational culture, defined four different kinds of culture: Power, Role, Task and Person.

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Handy's Model of Organisational Culture

What role does the job (or tasks) that employees are asked to do have on their motivation at work? One theory that tries to address this is Hackman & Oldham...

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Hackman & Oldham’s Job Characteristics Model

Price elasticity of demand measures the responsiveness of quantity demanded for a product to a change in price. It is one of the most important concepts in business, particularly when...

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Price Elasticity of Demand

Porter suggested four "generic" business strategies that could be adopted in order to gain competitive advantage. The strategies relate to the extent to which the scope of a business' activities...

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Porter's Model of Generic Strategies for Competitive Advantage

The Five Forces Model was devised by Professor Michael Porter. The model is a framework for analysing the nature of competition within an industry.

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Porter's Five Forces Model of Industry Competiton

Taylor put forward the idea that workers are motivated mainly by pay.

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Motivation - Taylor (Scientific Management)

Maslow focused on the psychological needs of employees. Maslow put forward a theory that there are five levels in a hierarchy of human needs that employees need to have fulfilled...

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Motivation - Maslow (Hierarchy of Needs)

Herzberg had close links with Maslow and believed in a two-factor theory of motivation. He argued that there were certain factors that a business could introduce that would directly motivate...

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Motivation - Herzberg (Two Factor Theory)

Lewin's Force Field Model is an important contribution to the theory of change management - the part of strategic management that tries to ensure that a business responds to the...

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Lewin's Force Field Model (Change Management)

The extended marketing mix (7P's) is the combination of seven elements of marketing that aim to work together to achieve the objectives of a marketing strategy. These 7 elements are: product;...

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Extended Marketing Mix (7P's)

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