Business
Study Notes
Corporate objectives
- Level:
- AS, A Level
- Board:
- AQA, Edexcel, OCR, IB
Last updated 22 Mar 2021
Corporate objectives are those that relate to the business as a whole. They are usually set by the top management of the business and they provide the focus for setting more detailed objectives for the main functional activities of the business.
This can be illustrated as follows:

Corporate objectives tend to focus on the desired performance and results of the business. It is important that corporate objectives cover a range of key areas where the business wants to achieve results rather than focusing on a single objective.
Peter Drucker suggested that corporate objectives should cover eight key areas:
Area | Examples |
Market standing | Market share, customer satisfaction, product range |
Innovation | New products, better processes, using technology |
Productivity | Optimum use of resources, focus on core activities |
Physical & financial resources | Factories, business locations, finance, supplies |
Profitability | Level of profit, rates of return on investment |
Management | Management structure; promotion & development |
Employees | Organisational structure; employee relations |
Public responsibility | Compliance with laws; social and ethical behaviour |
You might also like
Business Objectives
Quizzes & Activities
Setting Financial Objectives
Quizzes & Activities
Marketing Objectives (Revision Presentation)
Study Presentations
Corporate and Functional Objectives (Revision Presentation)
Study Presentations
Balanced Scorecard (Kaplan & Norton)
Study Notes
Pricing and Business Objectives
Study Notes
Recommended

Exam support for 2022
Online Grade Booster Courses for A-Level Exams in May & June 2022
Exam technique, advance information support, live revision and more from the tutor2u subject specialist teams