Corporate objectives are those that relate to the business as a whole. They are usually set by the top management of the business and they provide the focus for setting more detailed objectives for the main functional activities of the business.
This can be illustrated as follows:
Corporate objectives tend to focus on the desired performance and results of the business. It is important that corporate objectives cover a range of key areas where the business wants to achieve results rather than focusing on a single objective.
Peter Drucker suggested that corporate objectives should cover eight key areas:
| Area | Examples |
| Market standing | Market share, customer satisfaction, product range |
| Innovation | New products, better processes, using technology |
| Productivity | Optimum use of resources, focus on core activities |
| Physical & financial resources | Factories, business locations, finance, supplies |
| Profitability | Level of profit, rates of return on investment |
| Management | Management structure; promotion & development |
| Employees | Organisational structure; employee relations |
| Public responsibility | Compliance with laws; social and ethical behaviour |
Subscribe to email updates from tutor2u Business
Join 1000s of fellow Business teachers and students all getting the tutor2u Business team's latest resources and support delivered fresh in their inbox every morning.
You can also follow @tutor2uBusiness on Twitter, subscribe to our YouTube channel, or join our popular Facebook Groups.
Job board
Teacher of Economics
Bromley High School GDST, Bromley, Kent
- Business
- Study notes
- Corporate objective
- Corporate planning
- Corporate strategy
- Strategic Objectives
- Objectives
- Business objectives
Jim Riley
Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.
Related Collections
You might also like
From the Blog
More Study notes
-
WOW! Business 2020
WOW! Business 2020 featuring a brand new collection of teaching & learning resources to support GCSE & A-Level Business teachers.
Popular Content
-
AQA A Level Business Calculation Practice BookAQA A Level Business Calculation Practice Book
- SKU: 01-4130-30089-03
-
Combined Print + Download Pack
-
Student personal license
- £7.95
Added to your Shopping Cart!
AQA A Level Business Calculation Practice Book
- SKU: 01-4130-30089-03
-
Combined Print + Download Pack
- £7.95
-
Edexcel A Level Business Calculation Practice BookEdexcel A Level Business Calculation Practice Book
- SKU: 01-4130-30090-03
-
Combined Print + Download Pack
-
Student personal license
- £7.95
Added to your Shopping Cart!
Edexcel A Level Business Calculation Practice Book
- SKU: 01-4130-30090-03
-
Combined Print + Download Pack
- £7.95
Teaching Vacancies
-
Teacher of Business and Economics
The Holt School, Wokingham
-
Teacher of Business 3 days left to apply
The Piggott School, Wargrave, Berkshire
-
Business Studies and Economics Teacher 1 day left to apply
Redborne Upper School, Ampthill, Bedfordshire
-
Examiner- GCE A Level - Economics (2015 Specification)
Pearson, Home based
- Browse all jobs ›
Advertise your vacancies with tutor2u
Much cheaper & more effective than TES or the Guardian. Reach the audience you really want to apply for your teaching vacancy by posting directly to our website and related social media audiences.