In the News
Market Research Drives a Rebrand of Coca-Cola Zero
![](https://tutor2u-net.imgix.net/user-photos/host-jimriley.png?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=100&q=80&w=100)
Jim Riley
19th April 2016
In what is described as Coca-Cola's most significant product launch in the UK for 10 years, a Coca-Cola brand is being renamed and relaunched - all due to market research.
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