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Market Research Drives a Rebrand of Coca-Cola Zero

Jim Riley

19th April 2016

In what is described as Coca-Cola's most significant product launch in the UK for 10 years, a Coca-Cola brand is being renamed and relaunched - all due to market research.

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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