Business
Study Notes
Marketing: Introduction to Marketing Strategy (GCSE)
- Level:
- GCSE
- Board:
- AQA, Edexcel, OCR, IB
Last updated 22 Mar 2021
Marketing strategies explain how the marketing function fits in with the overall strategy for a business. Examples of marketing strategies could be:

Once a strategy has been identified, then the business must develop an action to turn the strategy into reality. The starting point for this plan is the setting of marketing objectives.
Marketing objectives are the specific targets for marketing set by the business to achieve their corporate objectives.
Examples of marketing objectives might be:
- Increase sales by 10%
- Launch a new product by the end of the year
- Achieve a 95% customer satisfaction rating
- Increase the number of retail outlets selling our products by 250 within 12 months
It is important for a business to set marketing objectives because managers can then have targets for their work. They can then measure more effectively the success or failure of their marketing strategies to achieve these objectives.
You might also like
Marketing "Keyword Chop" Activity
Quizzes & Activities
Industry Analysis - How to succeed in Hollywood
20th May 2017
The Importance of Relational Capitalism
27th January 2016
Getting to grips with Marketing Strategy for the new specs
24th July 2015
Marketing Budget
Study Notes
Marketing Planning (Overview)
Study Notes
Recommended

GCSE Business Grade Booster 2022
Student Revision Workshops
Join our experienced presenters for a day of fast-paced revision & essential exam technique advice on the big cinema screen – supported by online help all the way though to your final exam paper.