Economics
Topics
Consumer sovereignty
Consumer sovereignty exists when an economic system allows scarce resources to be allocated to producing goods and services that reflect the wishes of consumers. Sovereignty can be distorted by the effects of persuasive or misleading advertising.
-
Key Diagrams - Advertising Spending and Business Profits
Student Videos
-
Mixed Economy Systems
Student Videos
-
Information failure - supermarkets still offering dubious deals
30th August 2019
-
Essay on Advertising and Economic Welfare
Exam Technique Advice
-
Advertising, Costs and Revenues (MCQ Revision Question)
Practice Exam Questions
-
Consumer sovereignty and the changing face of Swiss chocolate
13th April 2017
-
Shifting Spending from Stuff to Experiences
7th May 2016
-
Um Bongo: a spotlight on modern social and economic behaviour
30th September 2015