Um Bongo: a spotlight on modern social and economic behaviour
Readers who either had young children or were children themselves in the 1980s will recall the Um Bongo jingle. The advert assured us it was drunk in the Congo. A survey published last week to mark the 60th anniversary of British television advertising showed that no fewer than 32 per cent of the total sample of 2,000 people remembered the tune. This compared to only 20 per cent who identified Mozart’s Eine Kleine Nachtmusik.