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In the News

Consumer sovereignty and the changing face of Swiss chocolate

Graham Watson

13th April 2017

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Proof, if it were needed, that consumer sovereignty is the thing that drives markets. This is a nationwide look at how the changing market for chocolate has affected Swiss producers, with stagnant demand overall but changing patterns of demand within that: less demand for mass-produced chocolate, and more demand for boutique chocolate makers, and 'healthier' chocolates with a high cocoa content. Even Master Chocolatiers have to bow in the face of changing consumer tastes, it would seem

Consumer sovereignty and the changing face of Swiss chocolate
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Graham Watson

Graham Watson has taught Economics for over twenty years. He contributes to Tutor2U, reads voraciously and is interested in all aspects of Teaching and Learning.

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