In the News

Consumer sovereignty and the changing face of Swiss chocolate

Graham Watson

13th April 2017

Proof, if it were needed, that consumer sovereignty is the thing that drives markets. This is a nationwide look at how the changing market for chocolate has affected Swiss producers, with stagnant demand overall but changing patterns of demand within that: less demand for mass-produced chocolate, and more demand for boutique chocolate makers, and 'healthier' chocolates with a high cocoa content. Even Master Chocolatiers have to bow in the face of changing consumer tastes, it would seem

Consumer sovereignty and the changing face of Swiss chocolate

Graham Watson

Graham Watson has taught Economics for over twenty years. He contributes to Tutor2U, reads voraciously and is interested in all aspects of Teaching and Learning.

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