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Information failure - supermarkets still offering dubious deals

Graham Watson

30th August 2019

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Here is a timely example of how imperfect information reduces market efficiency and distorts markets, getting them acting in producers' and not consumers' best interests, by subverting consumer sovereignty. A new Which investigation appears to show many of the major UK supermarket chains offering misleading discounts and multi-buy deals to customers.

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Graham Watson

Graham Watson has taught Economics for over twenty years. He contributes to Tutor2U, reads voraciously and is interested in all aspects of Teaching and Learning.