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Information failure - supermarkets still offering dubious deals

Graham Watson

30th August 2019

Here is a timely example of how imperfect information reduces market efficiency and distorts markets, getting them acting in producers' and not consumers' best interests, by subverting consumer sovereignty. A new Which investigation appears to show many of the major UK supermarket chains offering misleading discounts and multi-buy deals to customers.

Graham Watson

Graham Watson has taught Economics for over twenty years. He contributes to Tutor2U, reads voraciously and is interested in all aspects of Teaching and Learning.

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