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Behavioural Insights Team

The UK government set up a team called the Behavioural Insights Team (BIT), which is also known as the "Nudge Unit." They apply behavioural science to public policy to influence people's behaviour and improve outcomes in areas like health, education, and crime prevention.

Some examples include:•Using text messages to remind people to pay their taxes on time.

Designing forms and websites to make it easier for people to access benefits

Creating campaigns to encourage organ donation or vaccinations.

To reduce littering, the UK government has used visual cues like images of eyes on garbage cans to give people the impression that they were being watched

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