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Shove nudges

A shove nudge is a more coercive paternalist or "forced nudge" towards changing behaviour designed to force behaviour change such that the new behaviour is better for an individual. An example of this might be the introduction of a smoking ban. The value judgement behind this is a that we should regulate to help overcome or correct for the mistakes that people make for themselves. Smokers might be experiencing from present bias where the immediate enjoyment of smoking outweighs the potential longer term negative consequences for their own health. In 2021, the New Zealand government introduced legislation to raise the legal smoking age each year in a bid to reach their goal of making the country entirely smoke-free within the next four years.

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