The Aldi Effect

Graham Watson

7th March 2019

Essential reading for both Economics and Business Management students alike: it looks at the rise of the discounters and how Aldi took on, and started to beat their complacent established rivals, reducing profit margins in the sector, reshaping shopping patterns, increasing choice and efficiency.

The Aldi effect: how one discount supermarket transformed the way Britain shops

Graham Watson

Graham Watson has taught Economics for over twenty years. He contributes to Tutor2U, reads voraciously and is interested in all aspects of Teaching and Learning.

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