tutor2u | Asda and Greggs announce shop-in-shop partnership

In the News

Asda and Greggs announce shop-in-shop partnership

Geoff Riley

13th February 2020

Another strand of the rapid growth of Greggs emerges here with news of a trial concession partnership with Asda.

Greggs will initially open shop-in-shops in five Asda stores in Boldon, Corby, Huyton, Eastlands and Wigan.

Concession partnerships are not new - all of the major supermarkets have trialled concession partnerships with business franchises such as dry-cleaners, dentists, travel agents and doughnut stores.

Will this trial risk cannibalising some of Asda's hot food sales especially at lunchtime? Or might it be a canny way of increasing footfall into Asda stores at a time when they are under intensifying competition with the deep discounters Aldi and Lidl? After all, we all love a Greggs sausage roll or vegan roll don't we?

Geoff Riley

Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.

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