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Dunnhumbly - the humble beginnings of a shopping revolution!

Geoff Riley

24th November 2014

Dunnhumbly has appeared on a previous Unit 3 Micro data response paper! This is an interesting profile of the founders of the business whose statistical approach to market intelligence can legitimately be said to have changed how millions of consumers shop in the UK!


Geoff Riley

Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.

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