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Contestable markets: Reliance takes on Amazon in the Indian food delivery sector

Graham Watson

2nd January 2020

News here that Indian conglomerate Reliance Industries is going head-to-head with Amazon in the online retail sector, with the soft launch of JioMart.

It's fascinating to see how quickly all retail markets have moved towards this paradigm, but also telling that the only businesses that feel able to challenge Amazon are already exceptionally large with well-established brands.

Graham Watson

Graham Watson has taught Economics for over twenty years. He contributes to Tutor2U, reads voraciously and is interested in all aspects of Teaching and Learning.

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