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Product Differentiation at Rosa Brothers Milk Company

Geoff Riley

25th May 2016

Three Economics Professors from California head on a road-trip to look at how milk farmers are using product differentiation to achieve commercial viability in a market where the state of California sets a minimum price for milk to be purchased by the processors. Adding value is crucial for example by creating milk products that convince consumers to pay more. The value proposition is particularly important for smaller-scale milk farmers whose unit costs are higher.

Geoff Riley

Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.

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