Economics
Topic updates
Product Differentiation at Rosa Brothers Milk Company
25th May 2016
Three Economics Professors from California head on a road-trip to look at how milk farmers are using product differentiation to achieve commercial viability in a market where the state of California sets a minimum price for milk to be purchased by the processors. Adding value is crucial for example by creating milk products that convince consumers to pay more. The value proposition is particularly important for smaller-scale milk farmers whose unit costs are higher.
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