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In the News

Rapid organic growth - Lidl to open another 220 stores by 2025

Graham Watson

26th November 2021

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Lidl expects to open another 220 stores by 2025, creating 4,000 jobs and threatening the market share of established incumbents.

However, it's worth reflecting whether Lidl is a profit maximiser, as traditional theory would suggest, or if this sort of move suggests it's focusing on growth instead?

The company now has 6.2% market share in the UK grocery sector and around 880 stores nationwide and despite a tough trading environment seems to think that continuing to expand is a good thing.

Mintel's latest research on the size and growth of the discount grocery sector is interesting - they estimate the market is worth over £34 billion a year.

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Graham Watson

Graham Watson has taught Economics for over twenty years. He contributes to tutor2u, reads voraciously and is interested in all aspects of Teaching and Learning.

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