Main menu For students For teachers Explore our subjects Student events & courses

Explore

More for students
Sign in

Teaching Economics

In the News

Charlie's Bar and the Power of Viral Marketing

Geoff Riley

28th November 2023

Share this content:

Major retailers like Marks and Spencer and John Lewis spend millions on lavish Christmas advertising. But this year, they have been significantly outperformed by an emotionally impactful advertisement from Charlies Bar in Enniskillen. Have you seen it? The overall cost of filming and editing was less than a thousand pounds but the video has now been seen by tens of millions as it has gone viral. Concluding the ad with a quote from Yeats added immeasurably to the effect. “There Are No Strangers Here; Only Friends You Haven’t Yet Met.” It is a great example of the unpredictable, non-linear world of marketing.

Share this content:

Geoff Riley

Geoff Riley FRSA has been teaching Economics for nearly forty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD and Revision conferences in the UK and overseas.

@tutor2uGeoff

You might also like

CMA Introduces Price Caps for Vet Bills

24th March 2026

In the News Teaching Activity – Why is VW cutting jobs? (Mar 2026)

19th March 2026

In the News Teaching Activity – Are the UK’s public finances becoming more sustainable? (Mar 2026)

2nd March 2026

In the News Teaching Activity – How did the festive period affect Next’s profits? (Jan 2026)

15th January 2026

In the News Teaching Activity – Should Netflix be allowed to acquire Warner Bros? (Dec 2025)

11th December 2025

In the News Teaching Activity – How has Next benefited from the M&S cyber-attack? (Nov 2025)

6th November 2025

Why ALDI, Lidl & Greggs Thrive in a Downturn | Income Elasticity Explained

13th April 2025

In the News Teaching Activity – has selling pizza helped improve Greggs’ profitability? (Mar 2025)

27th March 2025