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Viral Marketing
Viral marketing is a type of marketing strategy that relies on the rapid spread of a message or content through social networks, online platforms, and other digital channels. The goal of viral marketing is to create a buzz or "viral" effect around a product or brand, in the hopes that it will be shared widely and reach a large audience organically, without the need for paid advertising.
The key to viral marketing is creating content that is highly shareable, often using humour, emotion, or other forms of engagement to capture people's attention.
Examples of viral marketing include social media campaigns, memes, videos, and other types of shareable content that can spread quickly and reach a large audience. It's an effective strategy because it leverages the power of word-of-mouth and peer-to-peer recommendations to promote a product or brand.
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Charlie's Bar and the Power of Viral Marketing
28th November 2023