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Getting to grips with Marketing Strategy for the new specs

Penny Brooks

24th July 2015

The new A level specifications have taken the opportunity to update the range of promotional activities in the marketing mix, and to highlight the use of social media, which means that the range of teaching materials and evidence needs to be updated as well. There's a handy item on the BBC website this morning examining the risks of CEO's using Twitter.

Penny Brooks

Formerly Head of Business and Economics and now Economics teacher, Business and Economics blogger and presenter for Tutor2u, and private tutor

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