Blog
Getting to grips with Marketing Strategy for the new specs
24th July 2015
The new A level specifications have taken the opportunity to update the range of promotional activities in the marketing mix, and to highlight the use of social media, which means that the range of teaching materials and evidence needs to be updated as well. There's a handy item on the BBC website this morning examining the risks of CEO's using Twitter.
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Marketing Objectives (Revision Presentation)
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Love in the air at the Golden Arches
15th February 2015
Marketing Planning (Overview)
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Marketing Budget
Study Notes