tutor2u | Marketing Strategy: An Introduction to Product Portfolios

Study Presentations

Marketing Strategy: An Introduction to Product Portfolios

Level:
GCSE, AS, A Level
Board:
AQA, Edexcel, OCR, IB

Last updated 22 Mar 2021

This revision presentation provides an introduction to the role of product portfolios in marketing strategy, and explains how they can be analysed using the Boston Matrix.

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