Main menu For students For teachers Explore our subjects Student events & courses

Explore

More for students
Sign in

Free Business resources

Teaching PowerPoints

Marketing Strategy: An Introduction to Product Portfolios

Level:
A-Level, GCSE
Board:
AQA, Edexcel, IB, OCR

Last updated 22 Mar 2021

Share this content:

This revision presentation provides an introduction to the role of product portfolios in marketing strategy, and explains how they can be analysed using the Boston Matrix.

Share this content:

You might also like

Pasta La Vista | Activity | AQA A-Level Business (2026) | Unit 3.1.3

Teaching Activities

Purpose, Value, and Impact of a Digital Strategy (Unit 3.3.4) PowerPoint for AQA A-Level Business (2026)

Teaching PowerPoints

Boston Matrix (Unit 3.1.3) PowerPoint for AQA A-Level Business (2026)

Teaching PowerPoints

The Portfolio Game (Boston Matrix) | Simulation | AQA A-Level Business (2026)| Unit 3.1.3

Simulation

54321 Knowledge Retrieval Activity (AQA A-Level Business) - 3.3 Marketing Management

Teaching Activities

54321 Knowledge Retrieval Activity - Edexcel Theme 1 (Marketing)

Teaching Activities

In the News Teaching Activity: Caramac and Animal Bar discontinued by Nestle after 60 years (Nov 2023)

10th November 2023

IKEA to sell replacement parts to distance itself from 'disposable' image

26th January 2021