Study Notes

B2B - Business to Business Marketing

Last updated 22 Mar 2021

Most marketing courses focus on firms that ultimately sell to consumers (e.g. individuals, families). This is commonly referred to as "Business to Consumer" or "B2C" marketing.

But what of businesses that provide products and services to other businesses? This is known as "Business to Business" or "B2C" marketing.

The two approaches to marketing (B2B & B2C) can be compared as follows:

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