Marketing Mix: Introduction to Promotion
- GCSE, AS, A Level
- AQA, Edexcel, OCR, IB
Last updated 22 Mar 2021
The basics of promotion as part of the marketing mix are introduced in this revision presentation.
It considers what is meant by promotion and outlines the alternative methods of promotion for different types of products and businesses. It also looks at the factors to consider when choosing what goes into the promotional mix.