Marketing Mix: Introduction to Promotion
- Levels: GCSE, AS, A Level
- Exam boards: AQA, Edexcel, OCR, IB
The basics of promotion as part of the marketing mix are introduced in this revision presentation.
It considers what is meant by promotion and outlines the alternative methods of promotion for different types of products and businesses. It also looks at the factors to consider when choosing what goes into the promotional mix.
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Teacher of Business and Economics
The Holt School, Wokingham
Jim Riley
Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.
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