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Teaching activity

Brexit: The Uncivil War – Marketing, Big Data and Strategy

Michael Albanese

28th January 2019

I’m sure you’re all as fed up with it as I am, but the Channel 4 film following Dominic Cummings, the strategist behind Brexit’s Leave campaign, is bursting with business-related topics.

To make it more palatable, I’ve created a brief worksheet based on a 30 minute section of the film (28 – 58 mins) which covers the following topics:

Big data & data mining

Market research





Ethics (or lack thereof!)

You can access the film here, but move fast, it's only available for another 9 days...

... and you can download the worksheet here.

Hope it helps

Michael Albanese

Assistant Curriculum Lead for Business and Law at Solihull Sixth Form College

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