Teaching resources & approaches

Brexit: The Uncivil War – Marketing, Big Data and Strategy

Michael Albanese

28th January 2019

I’m sure you’re all as fed up with it as I am, but the Channel 4 film following Dominic Cummings, the strategist behind Brexit’s Leave campaign, is bursting with business-related topics.

To make it more palatable, I’ve created a brief worksheet based on a 30 minute section of the film (28 – 58 mins) which covers the following topics:

Big data & data mining

Market research





Ethics (or lack thereof!)

You can access the film here, but move fast, it's only available for another 9 days...

... and you can download the worksheet here.

Hope it helps

Michael Albanese

Assistant Curriculum Lead for Business and Law at Solihull Sixth Form College

Boston House,
214 High Street,
Boston Spa,
West Yorkshire,
LS23 6AD

Tel: +44 0844 800 0085

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