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Google signs HTC smartphone deal

21st September 2017

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Google have agreed a deal with HTC to boost its hardware business. However, it doesn't smack of a marriage from a position of strength, instead here are two companies who are struggling to maintain market share in the face of the power of Apple.

We're excited to welcome some new talent to Google: announcing an agreement with HTC. https://t.co/4YrDP4XJ6s
— Google (@Google) September 21, 2017

The article highlights the fact that "HTC manufactured Google's first smartphones, the Pixel and Pixel XL" and this might allow for an exchange of ideas to mutual benefit. But will it be enough to challenge the dominant firm?

Google to acquire HTC's Pixel smartphone division in $1.1 billion deal https://t.co/jCakDkTl0c
— Reuters (@Reuters) September 21, 2017

1️⃣ Google has bought HTC for $1.1 billion https://t.co/mpFmrZJwMI
— Insider International (@InsiderIntl) September 21, 2017

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Graham Watson

Graham Watson has taught Economics for over twenty years. He contributes to Tutor2U, reads voraciously and is interested in all aspects of Teaching and Learning.

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Google signs HTC smartphone deal

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