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Monopsony power: News publishers fight tech giants for better deals

Graham Watson

24th August 2020

A fascinating story from the digital economy, which highlights the market power of two of the Big Four.

A number of the world's leading publishers are pressing the tech giants for a greater share of the revenues that their content generates online via AppStore, for example.

Clearly, Google and Apple have considerable monopsony power in the market for content: every time you try to access the news on your phone, you are invariably accessing content via these platforms. I don't think they'll be willing to surrender this position.

Graham Watson

Graham Watson has taught Economics for over twenty years. He contributes to Tutor2U, reads voraciously and is interested in all aspects of Teaching and Learning.

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