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Monopsony power: News publishers fight tech giants for better deals

Graham Watson

24th August 2020

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A fascinating story from the digital economy, which highlights the market power of two of the Big Four.

A number of the world's leading publishers are pressing the tech giants for a greater share of the revenues that their content generates online via AppStore, for example.

Clearly, Google and Apple have considerable monopsony power in the market for content: every time you try to access the news on your phone, you are invariably accessing content via these platforms. I don't think they'll be willing to surrender this position.

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Graham Watson

Graham Watson has taught Economics for over twenty years. He contributes to Tutor2U, reads voraciously and is interested in all aspects of Teaching and Learning.

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