In the News
Google Inc becomes Alphabet Inc
12th August 2015
Google Inc is changing its name – to Alphabet Inc! The new company even has an amazing new domain for its corporate website
Actually, this move is a lot more complicated than that. It involves a fundamental restructuring of the way that the existing Google business is organised and managed. The overall objective is to enable the various business units within Google to be more focused and also to provide shareholders with greater transparency about how their investment is performing.
- Economics
- Blog
- In the News
- Business Growth
- Business objectives
- Diseconomies of Scale
- Conglomerate
- Google (Alphabet)
Geoff Riley
Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.
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