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Business Objectives: Corporate Social Responsibility at Brewdog

Level:
GCSE, AS, A Level, IB
Board:
AQA, Edexcel, OCR, IB, Eduqas, WJEC

Brewdog is a good example to use of a business that approaches corporate social responsibility in a purposeful and often dynamic and innovative way.

Business Objectives: Corporate Social Responsibility at Brewdog

Established in 2007, the independent brewing company Brewdog has built a solid reputation for a strong commitment to corporate social responsibility that has the bonus of helping to bringing their brand regularly into the public eye.

What is corporate social responsibility?

  • The extent to which a business addresses the concerns and obligations to its wider stakeholders
  • The actions a business takes over and above the minimum required by law in addressing societal needs and wants

Examples of corporate social responsibility at Brewdog

  1. Brewdog is a Living Wage employer that shares 10% of profits evenly with all team members every year.
  2. Business is planting a dedicated tree for each of their 148,592 Equity Punks at the newly-established Brewdog Forest.
  3. Their Street Dog project to raise funds for animal charities
  4. Aim to become a carbon-negative beer manufacturer
  5. Brewery in Scotland runs on wind power
  6. Business pivoted to manufacturing hand sanitizer for the NHS during the coronavirus pandemic

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