In the News
Price mechanism in action - tobacco farmers chasing a sweeter crop
2nd January 2020
This BBC article looks how Greek tobacco farmers have switched to the production of stevia, a zero calorie, sugar substitute (natural sweetener).
It's a lovely example of how markets allocate scarce resources in response to changing patterns of consumer demand. Stevia powder on the supermarket shelves costs around €120 per kilo compared with a kilo of sugar for €0.83 euros. The global market of Stevia was estimated to have a value of $490 million in 2017, and is forecasted to reach to about $771 million by 2022.
The tobacco farmers chasing a sweeter crop https://t.co/iza7tIeIB0
— BBC Business (@BBCBusiness) January 2, 2020
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