Enrichment
Distracted Goalkeeper (Uber Media Campaign)
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2nd July 2019
A great example of how to think in different ways to get people to consider the social costs of using a mobile phone when driving.
Uber joined forces with one of Brazil's top soccer teams and got their goalkeeper to take out a mobile phone onto the pitch before a crunch game. The social media frenzy when he got it out as the game was starting generated huge discussion. Changing social norms is a crucial aspect of behavioural policy.
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