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Distracted Goalkeeper (Uber Media Campaign)

Geoff Riley

2nd July 2019

A great example of how to think in different ways to get people to consider the social costs of using a mobile phone when driving.

Uber joined forces with one of Brazil's top soccer teams and got their goalkeeper to take out a mobile phone onto the pitch before a crunch game. The social media frenzy when he got it out as the game was starting generated huge discussion. Changing social norms is a crucial aspect of behavioural policy.

Distracted Goalkeeper (Uber Media Campaign)

Geoff Riley

Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.

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