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Topics

Product differentiation

Making the product offered different to competitors offerings.

Porter's Generic Strategies (Unit 3.3.3) PowerPoint for AQA A-Level Business (2026)

Teaching PowerPoints
Product Differentiation

Topic Videos
Porter's Generic Strategies

Topic Videos
Nestle loses trademark protection for KitKat

16th December 2016
Strategy After the Takeover: DW Fitness and Fitness First

15th January 2017
Brexit means - low-cost long-haul strategy?

30th March 2017
Product differentiation and USPs

Study Notes
Brands and Branding: Introduction

Study Notes
Porters Generic Strategies (Revision Presentation)

Teaching PowerPoints
Marketing: Product Differentiation & USPs (GCSE)

Study Notes
Target Market

Study Notes
Influences on the Choice of Positioning Strategy

Study Notes
Porter's Model of Generic Strategies for Competitive Advantage

Study Notes
Hair Removal Entrepreneurs

9th January 2018
How New Product Development and Viral Marketing Can Boost Revenues - The Donut Burger

10th October 2017
Ice and a slice with your breakfast?

6th September 2017
Far from melting away, ice cream vans make a comeback

10th August 2017
Mock Chocs - Poundland takes on shrinkflation

30th July 2017
Competitive Advantage in Mass Markets (AQA A Level Business Paper 1: Example 25 Mark Essay)

Exam Support
Innovation

Quizzes & Activities
Bowman's Strategic Clock Revision Quiz

Quizzes & Activities
Niche v Mass Market: UK Burger Wars

14th July 2015
Where Next for the Smartphone Market?

10th March 2015