In the News
Nestle loses trademark protection for KitKat
16th December 2016
The battle between confectionery giants Mondelez (which owns Cadbury) and Nestle has taken a fresh twist with news that Nestle's trademark protection for their four-fingered chocolate bars has been lost in an EU court.
The court ruled that, for the confectionery bar to be protected, consumers needed to recognise – across all EU states – that it had a distinctive character. It is widely recognised in the UK for sure - but not across the whole of the European Union.
Perhaps we can expect to see a rash of four-fingered bars including private label versions to hit the shelves in 2017?
Nestle has failed to trademark its iconic four-finger KitKat https://t.co/SkLuL2ezH0 pic.twitter.com/Nw9j48BaEu
— The Independent (@Independent) December 15, 2016
Geoff Riley
Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.
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