In the News
Mock Chocs - Poundland takes on shrinkflation
30th July 2017
The discount retailer Poundland budget is launching lookalike versions of several confectionery favourites, all costing £1, yet containing more chocolate than the brand originals. Although their Twin Peaks bar which looks suspiciously like a Toblerone has been delayed because of a legal row!
Mock chocs: is Poundland’s cut-price confectionery the answer to shrinkflation? https://t.co/vc2JvmkKb0
— Guardian Business (@BusinessDesk) July 30, 2017
Geoff Riley
Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.
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