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Porters Generic Strategies (Revision Presentation)

Level:
A-Level
Board:
AQA, Edexcel, IB, OCR

Last updated 22 Mar 2021

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This revision presentation explains how Michael Porter suggested four "generic" business strategies that could be followed in order to gain competitive advantage.

The differentiation and cost leadership strategies seek competitive advantage in a broad range of market or industry segments. By contrast, the differentiation focus and cost focus strategies are best used in a narrow market or industry.

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