How New Product Development and Viral Marketing Can Boost Revenues - The Donut Burger

A thought-provoking short video here from Business Insider UK explaining how Maxwell's Bar & Grill in Covent Garden (London) claims to have generated an extra £1 million worth of revenue thanks to viral food videos attracting customers to the restaurant.

Hot on the heels of the "Burger Cheesebomb" and "Unicorn Freekshakes" comes the "Donut Burger". This product innovation is a fusion of donut and multi-layered burger - a healthy option if ever there was one!

Tempted next time you are in Covent Garden?