In the News
Niche v Mass Market: UK Burger Wars
![](https://tutor2u-net.imgix.net/user-photos/host-jimriley.png?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=100&q=80&w=100)
14th July 2015
Is there a layer missing in a Big Mac? No, not another layer of cheese or salad. A layer of authenticity or customisation that helps differentiate the burger product, adding more value for the impatient fast-food customer?
The competitive battle in the fast-food burger market is heating up - and serves up a great example of how different strategies are proving winners and losers.
You might also like
![](https://tutor2u-net.imgix.net/user-photos/host-jimriley.png?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=100&q=80&w=100)
BUSS1 - Market Size, Share and Growth Calculations
10th April 2015
Understanding Markets
Topic Videos
Marketing Maths
Quizzes & Activities
How would you turn around the fortunes of The Body Shop?
9th February 2017
![](https://tutor2u-net.imgix.net/user-photos/host-jimriley.png?auto=compress%2Cformat&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=100&q=80&w=100)
Premium Pricing and the $3bn Sports Car
25th August 2017