In the News

Niche v Mass Market: UK Burger Wars

Jim Riley

14th July 2015

Is there a layer missing in a Big Mac? No, not another layer of cheese or salad. A layer of authenticity or customisation that helps differentiate the burger product, adding more value for the impatient fast-food customer?

The competitive battle in the fast-food burger market is heating up - and serves up a great example of how different strategies are proving winners and losers.

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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