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Nike's Profits Bounce Back

Geoff Riley

21st December 2016

The world's largest sports footwear-maker has announced a rebound in profits.

Profits have come under pressure in recent years from the fast growth of lower-priced rivals such as Under Armour. Revenues from the sale of basketball shoes are pivotal for Nike. As late as 2013 they had nearly 90 per cent of the global market for basketball footwear but competitors have been clawing some of this back.

Statistic: Share of the U.S. basketball shoe market in 2013, by company/brand | Statista
Find more statistics at Statista

The graphic below gives you a sense of the widening gap in global sales revenue for Nike versus Adidas

Statistic: Global revenue of Adidas, Nike and Puma from 2006 to 2015 (in billion euros)* | Statista
Find more statistics at Statista

Geoff Riley

Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.

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