In the News
Nike's Profits Bounce Back
21st December 2016
The world's largest sports footwear-maker has announced a rebound in profits.
Nike’s earnings easily topped estimates in the latest quarter https://t.co/J4B60jZJLa
— The Wall Street Journal (@WSJ) December 20, 2016
Nike's basketball business leads profit rebound https://t.co/DVnuHpJ9Ns
— BBC World Business (@BBCWorldBiz) December 21, 2016
Profits have come under pressure in recent years from the fast growth of lower-priced rivals such as Under Armour. Revenues from the sale of basketball shoes are pivotal for Nike. As late as 2013 they had nearly 90 per cent of the global market for basketball footwear but competitors have been clawing some of this back.
Find more statistics at Statista
The graphic below gives you a sense of the widening gap in global sales revenue for Nike versus Adidas
Find more statistics at Statista
Geoff Riley
Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.
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