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Premium Pricing and the $3bn Sports Car

Jim Riley

25th August 2017

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A classic example here of ultra-premium pricing for a luxury product.

The Bugatti Chiron can hit a top speed of 261mph but it will cost you $3bn (various payment options available). Not yet available with an electric motor though!

Don't expect to see too many of these driving into the school car park...

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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