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Premium Pricing and the $3bn Sports Car

Jim Riley

25th August 2017

A classic example here of ultra-premium pricing for a luxury product.

The Bugatti Chiron can hit a top speed of 261mph but it will cost you $3bn (various payment options available). Not yet available with an electric motor though!

Don't expect to see too many of these driving into the school car park...

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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