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In the News

Place in the Marketing Mix - GymShark opens a flagship store

Geoff Riley

6th December 2021

The exciting, fast-growing British sportswear brand GymShark is moving offline by opening their first-ever flagship store.

And they have chosen a fairly prominent place for their marketing move - a space in one of the iconic retail locations in London - Regent Street. Co-Founder and CEO Ben Francis guides you through the decision in this short video - excellent for studying the significance of place in the marketing mix.

Here is one of our short revision videos on this key topic.

Geoff Riley

Geoff Riley FRSA has been teaching Economics for over thirty years. He has over twenty years experience as Head of Economics at leading schools. He writes extensively and is a contributor and presenter on CPD conferences in the UK and overseas.

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