The exciting, fast-growing British sportswear brand GymShark is moving offline by opening their first-ever flagship store.
And they have chosen a fairly prominent place for their marketing move - a space in one of the iconic retail locations in London - Regent Street. Co-Founder and CEO Ben Francis guides you through the decision in this short video - excellent for studying the significance of place in the marketing mix.
Here is one of our short revision videos on this key topic.
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