In the News
Research Suggests Wearables Market Set for UK Takeoff?
3rd November 2015
Are you one of the 6%? That's the 6% of UK adults who already own a "wearable" digital device such as a smartwatch or fitness device.
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Market Segmentation
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Niche Markets and Mass Markets
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Niche v Mass Market: UK Burger Wars
14th July 2015
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When a Niche Market Gets Tough - Whole Foods Market Under Pressure
30th September 2015
Mumsnet Continues to Ride the Digital Wave
2nd November 2015
Asos sticks by its strategy - even if it means losing older customers
26th November 2015
Segmentation, Targeting and Positioning (STP)
Quizzes & Activities