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Mumsnet Continues to Ride the Digital Wave

Jim Riley

2nd November 2015

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Mumsnet has been around quite a while. Sixteen years to be precise - it was created almost exactly the same time as tutor2u!

During that time the opportunities and threats for digital content businesses have changed significantly. However, Mumsnet continues to be a market leader in online publishing, with a very clear segmentation and positioning strategy.

This new video from the excellent FT Business team takes us behind the scenes at Mumsnet to explore how the business is adapting to new digital marketing technologies and also a user base that has grown up too!

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Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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