Mumsnet has been around quite a while. Sixteen years to be precise - it was created almost exactly the same time as tutor2u!
During that time the opportunities and threats for digital content businesses have changed significantly. However, Mumsnet continues to be a market leader in online publishing, with a very clear segmentation and positioning strategy.
This new video from the excellent FT Business team takes us behind the scenes at Mumsnet to explore how the business is adapting to new digital marketing technologies and also a user base that has grown up too!
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