Main menu For students For teachers Explore our subjects Student events & courses

Explore

More for students
Sign in

Teaching Business

Teaching activity

Celebrities and the Global Skincare Market

Jim Riley

7th September 2020

Share this content:

Skincare is a fast-growing segment of the global cosmetics market whereas the makeup segment is in decline.

So it's not surprising that there's no shortage of celebrities entering the booming yet highly competitive skincare market.

Why is this? To what extent is celebrity-branding and endorsement the key to effective product differentiation? Is the use of celebrity really just about capturing the attention of customers rather than inspiring product innovation?

This video from Forbes explores this fast-growing and changing market.

Why Celebrities Are Entering The $140 Billion Skincare Market | Forbes
Share this content:

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

You might also like

Primark Finally Delivers: GCSE Business In the News

10th September 2026

Apple's New iPhone Could Fold Under Pressure: A-level Business In the News

10th September 2026

Free Business Sims and PowerPoints for Year 12 Students and Teachers

8th September 2026

AI Steering Into the Future: A-level Business In the News

3rd September 2026

Green Light For Motorists As Fuel Prices Fall: A-level Business In the News

2nd July 2026

No Sweat For Hydration Tech: GCSE Business In the News

25th June 2026

AI Move Means Job Losses At Oracle: A-level Business In the News

25th June 2026

Softstar Shoes Steps Into the Future: A-level Business In the News

18th June 2026