Skincare is a fast-growing segment of the global cosmetics market whereas the makeup segment is in decline.

So it's not surprising that there's no shortage of celebrities entering the booming yet highly competitive skincare market.

Why is this? To what extent is celebrity-branding and endorsement the key to effective product differentiation? Is the use of celebrity really just about capturing the attention of customers rather than inspiring product innovation?

This video from Forbes explores this fast-growing and changing market.

Why Celebrities Are Entering The $140 Billion Skincare Market | Forbes

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