Teaching activity
How Taking A Long-Term Approach Gives the Mittelstand a Competitive Advantage

15th August 2016
Competitive advantage involves looking for ways of developing and sustaining a significant difference with competitors in often fast-changing markets. How important is taking a long-term perspective to this?
This video from Grant Thornton introduces us to several companies in Germany that are part of the highly successful Mittelstand.
Many Mittelstand companies have successfully weathered the weak economic conditions both in Germany and in key export markets. How much is this due to their long-term perspective on business success?
Lots of clues in the video, which also links nicely to the related concepts of leadership and organisational culture.
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