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In the News

Ansoff and Apple - Can The Apple Watch Succeed in the Luxury Product Market

Jim Riley

10th March 2015

A new product selling into a new market. That sounds like the Apple Watch might be a strategy of diversification for Apple, or at the very least related diversification. For the first time, Apple is attempting to sell a product into the luxury market. Can it succeed?

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

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