Live revision! Join us for our free exam revision livestreams Watch now

In the News

Ansoff and Apple - Can The Apple Watch Succeed in the Luxury Product Market

Jim Riley

10th March 2015

A new product selling into a new market. That sounds like the Apple Watch might be a strategy of diversification for Apple, or at the very least related diversification. For the first time, Apple is attempting to sell a product into the luxury market. Can it succeed?

Jim Riley

Jim co-founded tutor2u alongside his twin brother Geoff! Jim is a well-known Business writer and presenter as well as being one of the UK's leading educational technology entrepreneurs.

© 2002-2024 Tutor2u Limited. Company Reg no: 04489574. VAT reg no 816865400.